kanghyuk

BRAND IMAGE MOODBOARD

PURPOSE/SCOPE: Slowly build and create a large business, that sells out quickly, from the ground up. Up and coming Korean brand that has a very unique story that is tough to show through commercial shoes. Build extremely limited authentic product and increase quantities by introducing commercial product over time.

PROJECT ROLE:
- Create And Build Relationships W/ Partner
- Position Product Rollout To Sell Out Extremely Fast
- Introduce New Models Into Market With Partner
- Establish New Ways Of Working For Collaborations

FW20 - PREMIER ROAD MODERN (OCT)
(Installation in BoonTheShop Korea)

FW20 - PREMIER ROAD MODERN (AUG)

SPECIAL HAND MADE PROJECTS

During the beginning of the partnership, a key idea to the collaboration was bringing Kanghyuk’s unique brand design language to reebok’s product. In order to do this, we created a special program called ‘advanced concepts’ where we would make special handmade uppers from their ready to wear scrap materials. This program involved limited quantities with special activations on focus shoes of the company.

FW20 - SRS SIG KINETICA FLURO (DSM)

FW20 - SRS ZIG KINETICA WHITE (DSM ONLY)

FW20 - SRS ZIG KINETICA BLACK (DSM ONLY)

SS19/FW19 SRS SOLE FURY
(H.LORENZO INSTALLATION)