REEBOK FASHION INLINE
ABOUT REEBOK FASHION INLINE:
FASHION INLINE IS A SEGEMENT OF THE FASHION BUSINESS THAT FOCUSES ON BUILDING PRODUCT THAT IS MONO-BRANDED (REEBOK ONLY). THE FOCUS IS TO EXPAND FASHION CREDIBILITY AND BUSINESS IN TOP TIER DISTRIBUTION. MODELS ARE CREATED TO FALL WITHIN ONE OF TWO PILLARS. FIRST PILLAR IS TO ELEVATE AND INCUBATE FOCUS TECHNOLOGIES OF THE COMPANY. THE OTHER PILAR IS TO TELL BRAND ARCHIVE STORIES, IN A MODERNIZED WAY, TO INJECT NEWNESS IN THE MARKET PLACE, OUTSIDE OF THE MAJOR INLINE NEEDS.