MOUNTAIN RESEARCH
BRAND IMAGE MOODBOARD
PURPOSE/SCOPE: Find Asia Pacific specific partner that has global impact to drive heat and interest towards market. Create a story around authentic validation towards new ‘fashion inline’ trail products.
PROJECT ROLE:
- Create And Build Relationships W/ Partner
- Set Up Partner As Key Door In Market
- Manage Product Rollout / Life Cycle
- Authenticate Reebok Product In The Outdoors
FW20 - CLASSIC LEATHER
SS20 - DMX TRAIL SHADOW
SS20 - ALIEN STOMPER
SS20 - DMX TRAIL SHADOW