MARKET PURPOSE: Retro-Modern Archive Story
PRODUCT BUILD TYPE: New Upper/Existing Bottom

BRIEF: Create newness to the existing dmx trail shadow model, at the same time bring back an old approach shoe. reference the “reebok etna” from 1996, mudguard details and color blocking. competitive analysis shows that most brands in this space, focus on technical details, stripped back aesthetic separates reebok and pushes new story.

KEY FEATURE MUST HAVES:
- Remove cage
- Large mudguard all around
- Simple materials

DETAILS

COLORWAYS