ZIG 3D STORM HYDRO
DESIGN BRIEF MOODBOARD
MARKET PURPOSE: Future Modern Archive
PRODUCT BUILD TYPE: New Upper/Existing Bottom
PRODUCT BUILD TYPE: New Upper/Existing Bottom
BRIEF: Create newness to the new SS21 focus tooling (Zig 2.0) that is different from the inline collection. Use the Winter Runner III from 2000 as astarting point but expand into other shoes that have unique lacing systems. Also focusing around ideas of protection and shelter, leaning into shoes like water shoes and soccer cleats where they are specialized.
KEY FEATURE MUST HAVES:
- Protective Shroud
- Multiple Material Breaks
- Updated TPU Side Walls
KEY FEATURE MUST HAVES:
- Protective Shroud
- Multiple Material Breaks
- Updated TPU Side Walls
SIDE VIEWS
3/4 VIEW